About

About the Founder

We build the systems that drive predictable revenue and operational performance.

STRATA helps B2B companies eliminate revenue leakage, optimize sales execution, and automate critical workflows using practical Al and proven systems. We combine revenue operations discipline with modern technology to create scalable, repeatable growth.

Turning Complexity into Growth

For more than 20 years, I have helped organizations navigate transformation at the intersection of revenue growth, operational excellence, and emerging technology.

My career has been built around a simple principle: technology only creates value when it improves business outcomes.

From Federal agencies and Department of Defense organizations to Fortune 500 enterprises across healthcare, financial services, technology, energy, and infrastructure sectors, I have led initiatives that improve performance, streamline operations, and accelerate growth through strategic execution and innovation.

Throughout my career, I have built and led high-performing organizations for industry leaders including AWS, Oracle, ASG Software, JD Edwards, and MarketFirst Software. I have managed organizations ranging from small specialized teams to organizations of more than 400 professionals, with P&L responsibility exceeding $250 million.

Today, through STRATA, I help organizations bridge the gap between business strategy and execution by aligning:

• Revenue Operations
• Go-to-Market Strategy
• Artificial Intelligence & Automation
• Cloud & Digital Transformation
• Data Center & AI Infrastructure Strategy
• Business Process Optimization
• Organizational Change & Leadership

My approach combines executive leadership, operational discipline, and practical implementation experience to help clients move beyond experimentation and achieve measurable business results.

Whether deploying AI-enabled business processes, optimizing revenue operations, modernizing technology platforms, or developing growth strategies, my focus remains the same:

Create sustainable business outcomes that increase revenue, improve efficiency, and position organizations for long-term success.

Leadership Through Service

Prior to my consulting career, I served as a U.S. Army Ranger qualified leader, an experience that shaped my approach to leadership, accountability, planning, and execution under pressure.

Those principles continue to guide my work today:

• Lead with integrity
• Focus on outcomes
• Develop people
• Solve problems decisively
• Execute with discipline

These values form the foundation of STRATA’s commitment to helping clients navigate complex challenges and achieve transformational results.

Selected Executive Credentials

• MIT Sloan Executive Program – AI Leadership
• Oxford University Executive Leadership Program – Digital Transformation & Disruption
• George Washington University – Intelligent Automation for Government
• AWS Certified Cloud Practitioner
• MEDDPICC Sales Qualification Methodology

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